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    <title>Recent Posts in 'Principles of Marketing' | sgForums.com</title>
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      <title>Principles of Marketing replied by justinfoo @ Mon, 21 Apr 2008 05:11:13 +0800</title>
      <description>&lt;p&gt;Haha, no prob...&lt;/p&gt;</description>
      <pubDate>Mon, 21 Apr 2008 05:11:13 +0800</pubDate>
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      <author>justinfoo</author>
      <link>http://politics.sgforums.com/forums/2297/topics/314992</link>
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      <title>Principles of Marketing replied by TYING @ Sun, 20 Apr 2008 22:29:08 +0800</title>
      <description>&lt;p&gt;Hey thanks so much!! Those few sentence made me understood, it
was much clearer then me having read thru the whole website. =D&lt;/p&gt;</description>
      <pubDate>Sun, 20 Apr 2008 22:29:08 +0800</pubDate>
      <guid isPermaLink="false">politics.sgforums.com:2297:314992:8027196</guid>
      <author>TYING</author>
      <link>http://politics.sgforums.com/forums/2297/topics/314992</link>
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      <title>Principles of Marketing replied by justinfoo @ Sun, 20 Apr 2008 19:48:47 +0800</title>
      <description>&lt;blockquote&gt;
&lt;div class="quote_from"&gt;Originally posted by TYING:&lt;/div&gt;
&lt;div class="quote_body"&gt;
&lt;p&gt;Can someone explain what is the "Better Mousetrap theory" to
me?&amp;nbsp;&lt;/p&gt;
&lt;p&gt;I scourge through the internet but still cant understand what
are they trying to explain especially about the part where someone
beat your path to the door or so.&amp;nbsp;&lt;img src=
"/images/emoticons/kde-3.5.8/KMess-Cartoon/sad.png" alt=
"sad.png" /&gt;&lt;/p&gt;
&lt;p&gt;And my teacher came up with some swiss knife example. Does
anyone know this too?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Thanks for all help!!&lt;/p&gt;
&lt;/div&gt;
&lt;/blockquote&gt;
&lt;p&gt;The Better Mousetrap theory - &lt;strong&gt;Build a better mousetrap,
and the world will beat a path to your door&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It means that if you got a better idea than someone else, the
crowd will come to you automatically. Key word here is
'automatically'&lt;/p&gt;
&lt;p&gt;'the world will beat a path to your door' means that the world
will come to you...&lt;/p&gt;
&lt;p&gt;An example of the Mousetrap theory : You invented a 'thing', but
you did not market it to the stores or publicise it. But still
people come to you for your invention. (or come to you
automatically)&lt;/p&gt;</description>
      <pubDate>Sun, 20 Apr 2008 19:48:47 +0800</pubDate>
      <guid isPermaLink="false">politics.sgforums.com:2297:314992:8026893</guid>
      <author>justinfoo</author>
      <link>http://politics.sgforums.com/forums/2297/topics/314992</link>
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      <title>Principles of Marketing replied by TYING @ Sun, 20 Apr 2008 09:28:22 +0800</title>
      <description>&lt;p&gt;Can someone explain what is the "Better Mousetrap theory" to
me?&amp;nbsp;&lt;/p&gt;
&lt;p&gt;I scourge through the internet but still cant understand what
are they trying to explain especially about the part where someone
beat your path to the door or so.&amp;nbsp;&lt;img src=
"/images/emoticons/kde-3.5.8/KMess-Cartoon/sad.png" alt=
"sad.png" /&gt;&lt;/p&gt;
&lt;p&gt;And my teacher came up with some swiss knife example. Does
anyone know this too?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Thanks for all help!!&lt;/p&gt;</description>
      <pubDate>Sun, 20 Apr 2008 09:28:22 +0800</pubDate>
      <guid isPermaLink="false">politics.sgforums.com:2297:314992:8025822</guid>
      <author>TYING</author>
      <link>http://politics.sgforums.com/forums/2297/topics/314992</link>
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