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SingTel wins exclusive rights to broadcast UEFA Champions League and UEFA Cup
By Vimita Mohandas, Channel NewsAsia | Posted: 20 March 2008 1803 hrs
SINGAPORE: Singapore Telecommunications Limited (SingTel) has won exclusive rights to broadcast UEFA Champions League and UEFA Cup 2009-2012 on its mobile, internet and mio TV platforms.
SingTel also plans to stream UEFA Champions League games both ‘live’ and on-demand on mio TV, and the Internet through the IDEAS portal www.ideas.singtel.com. It will also offer clips on its mobile service.
Local football fans usually have to stay up till the wee hours of the morning just to catch the games, due to the time difference as the UEFA games are played in Europe.
But this won’t be the case now with mio TV’s on-demand feature.
Mr Allen Lew, SingTel’s CEO Singapore, said: “The flexible mio platform has the unique capability of offering video-on-demand and SingTel’s extensive mobile and broadband customer base allows us to package this content in an innovative way that will certainly excite the public in Singapore.”
Mr Lew continued: “Based on our research, sport is a key genre that drives pay TV take-up, and European soccer is a significant driver for people who subscribe to sport content. mio TV is an integral part of the services that SingTel provides, and what drives pay TV take-up is the quality of content.”
The UEFA Champions League and UEFA Cup are premier European club competitions and this content is popular among locals and expatriates as they feature top soccer clubs from the UK, Italy and other major European nations.
Meanwhile, UEFA has said that they are excited at the prospect of working with their new partner, SingTel.
“The commitment they have made to acquire the media rights is evidence of the tremendous popularity of the UEFA Champions League and the UEFA Cup in Singapore,” UEFA said.
Meanwhile, StarHub said it did not bid for the broadcast rights for the Champions league for the 2009 season onwards.
But fans can still catch the action on two cable channels, ESPN and STAR Sports, which will continue to broadcast the Champions League till May 2009.
And there'll still be other world class football matches on these two channels.
These include the FA Cup, England international home matches, and the Asian Football Confederation Package.
That package includes AFF Championships, Asian World Cup Qualifiers and Asian Champions League. - CNA/vmsong bo?
Edited by BeRt^.^ 21 Mar `08, 11:19AM
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I am pretty sure someone will write to ST and expose temasek holdings' strategy. But will it get printed? Since Singapore Press Holdings is under temasek holdings as well.
Singaporeans got owned left and right, up and down, front and back. Even the ISP i am using right now belongs to temasek holdings.
Edited by FirePig 21 Mar `08, 3:15PM
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1. It doesn't matter cos we can switch to Indo channel to watch or TV3 as both usually show CL matches F.O.C !!

2. In case both channels kena "snow" by SG Govt. There's always TUV, Soapcast, FF-stream, livefooty.....so on*
(*= bluff names one, cos dun 1 Shitnet/starfag to block e site.)
ANyway, why tis in CC forum? Mods sleeping on job again ah?
Let me help them to link to Sports instead.
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Originally posted by stellazio:
can you believe that strahub did not even bid for the uefa slots?
its obviously given to singtel to win the rights without having to spend much money in a bidding war with starhub.
definitely a conspiracy.
poor country like vietnam, the pple get to watch football channel for free.
whereas country like sinkapore we pay money to watch n the fee is still rising. what give?
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we should not subscribe to singtel, continue with starhub which should lower their prices, if they don't then more won't subscribe, in which their plans will backfire.
at the very least, must make singtel lose money by having few subscribers.
we can always go coffeeshop to watch, let them subscribe, we home viewers need not to.
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Originally posted by stellazio:
we should not subscribe to singtel, continue with starhub which should lower their prices, if they don't then more won't subscribe, in which their plans will backfire.
at the very least, must make singtel lose money by having few subscribers.
we can always go coffeeshop to watch, let them subscribe, we home viewers need not to.
dun think coffeeshop will subscribe both starfug n stinktel. they may as well give up showing uefa matches.
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