SINGAPORE /PRNewswire/ -- Today, the data science team behind Asia's leading loyalty and gamification platform Gimmie is launching a free open beta for an SaaS platform called Deepo. The AI behind Deepo, called "D-PO," intelligently predicts and optimizes the best message to show to visitors of e-commerce and media sites. Marketers benefit from having their engagement optimized based off of machine learning, which also enables the discovery of new automated insights about their sites' key trends on a daily basis. The team has spent the past several months looking over three years worth of data from Gimmie, with the goal now to make data science easy, affordable and accessible for marketers.
Marketers now more than ever need to make data-driven decisions to engage their visitors with personalized content, with the goal to convert them or keep them on their websites. Currently a vast number of marketers often use several siloed tools for analytics, event-based messaging or engagement, and A/B testing. Personalization at scale, with millions of monthly visitors and thousands of products or articles, can often times require considerable resources for even the largest of companies, and is extremely difficult for the rest to manage.
"Many of our customers at Gimmie, both big and small, have had a shortage of data analysts and data scientists for analyzing their site data and helping marketers act on those insights. Enterprises who did invest in data science were investing on their product improvements, and smaller companies couldn't afford the additional resources to use several different solutions. We only had a small team of data scientists available to help our customers, so Deepo was created out of a need to automate the tasks of data analysts for marketers. Our mission is to democratize data science for marketers to enable better engagement online," said David Ng, Founder of Deepo.
How Deepo works
Every visitor to a site with Deepo installed will be shown one of the messages that Deepo helps marketers create through easy-to-use templates, each with the ability to show dynamic content using a built-in recommendation engine. These templates include widgets, sliders, popups and bars that are designed to engage visitors to take actions on the site, called goals, specific to the marketers' industry. Commonly used goals include time spent on site, purchase conversion, sign-up or lead capture.
From there, the AI will automatically optimize each message for every visitor by performing continuous testing, and through predictive analytics try to predict which message will have the highest chance of converting or keeping that user engaged on the site to achieve the goal.
Along the way marketers get daily insights into their content, audience and message performance through a fully-automated process, just like what an actual data analyst at their company might generate and translate to plain, easy-to-understand text.
The end result means that marketers get to accomplish more with less invested time and resources, and are able to unlock the power of data science and personalization on their site.
More than just software
"Deepo isn't just a new software. We are designing it to be a companion in the marketers' workforce, something you can depend upon to help your business grow and give you new insights about your data. For companies that need a full service and custom solution for their engagement and loyalty, our team at Gimmie can provide the necessary high touch. For everyone else that would rather have a low touch but high impact SaaS, we now have Deepo," added David Ng, Founder of Deepo.
Marketers who register to join the free public beta between now and August 10th, 2015 will also get a free 15-minute personal consultation about their site engagement from one of Deepo's Data Scientists on a first-come, first-servedbasis. Registration is now open at www.deepo.io.
Our mission is to make data science and machine learning accessible for marketers. Deepo is an AI to send personalized messages and obtain new insights for better online engagement. We are launching our Beta version now and are based in Singapore. Please visit www.deepo.io for more details.
Singapore based and Asian focused provider of full service and custom loyalty and gamification solutions. Founded in 2012, the company counts many famous companies as customers including SPH, Singtel, Tiger Beer, Coffee Bean among others. Please visit www.gimmie.io for more details.
To learn more about Deepo, please contact: